How to effectively promote your business?One of the answers for that question is to understand mobile marketing trends.
We can all agree that mobile phones have become an important component of our lives. We utilize it for a variety of things, from social networking to information gathering and purchasing. Businesses may take advantage of people’s habits and offer their products in the most convenient way possible.
People use their phones for an average of 3 hours and 15 minutes every day. It’s no surprise, then, that mobile marketing is becoming more popular by the day. You should target mobile phone users if you want your business to be seen.
Mobile Marketing Trends in 2021
According to Statista, by 2023, 16.8 billion people will own their own mobile phone. You’d undoubtedly agree that it’s a sizable market to anticipate.
Here is a list of mobile marketing trends in 2021 that you better to know to help marketing efforts of your business.
Voice Search
Voice search has transformed the way we seek for information, and it is still in its early stages. According to Google, voice searches account for 20% of all searches right now. According to 99 firms, speech will account for 50% of all online searches by the end of this year.
The reason is actually fairly simple. It is a quick and painless way to obtain the information you require. Furthermore, it is far faster than typing. The figures indicated above will climb as voice search engines like Siri, Google Now, Cortana, and Alexa become more popular.
What impact does this have on your mobile marketing? For starters, you should consider voice search optimization. People don’t speak and type in the same manner — they talk to voice assistants like they’re talking to humans. That means they’ll most likely use a conversational tone, longer key phrases, and queries.
Video Content
Many marketers have already registered considerable variances in how audiovisual and textual information are consumed. A video with a few minutes of content will reach a larger audience than a text with equivalent content. The reason is simple: it’s more fun, engaging, and most importantly, easier to absorb. According to experts, by 2021, videos will account for 80% of all internet traffic.
Videos are undoubtedly the way to go, whether it’s an unboxing video, a video guide, or a basic and honest film giving the story about your product. We expect technology to change and expand into more interactive formats as time goes on. By that time, you should think about including videos into your mobile marketing strategy, because videos are here to stay.
Social Commerce
The number of individuals that use social media is projected to be 3.80 billion, and this figure is increasing every year. The effectiveness of social media in marketing has already been demonstrated in numerous ways. The goal of modern marketing trends is to create new ways to attract customers and make the purchasing process as simple as possible.
In that sense, shoppable advertisements are nothing new. Many brands now use them to communicate with their customers, but many of them still face a little stumbling block. If you want to buy a product, you’ll need to click on a link to the company’s website and complete the transaction there, which isn’t always easy. Here’s where social commerce comes into play.
Consumers can now buy a product within the social network thanks to the latest features and updates. In this way, the customer’s shopping experience is unbroken, and he or she can place an order without difficulty.
Mobile Payment
Many technological companies have set new mobile marketing trends by introducing digital wallets such as Google Pay or Apple Pay. Not only that, but they’ve grown in popularity among consumers.
According to research, more than half of consumers will use mobile devices to make purchases in stores by the end of 2021. As a result, mobile wallet apps will become more popular than traditional credit or debit cards. To keep up with the times, businesses should invest in POS machines that support NFC technology and allow customers to pay with mobile wallet apps. Play gambling only on bandarqq which is very easy to win.
Customers and businesses both gain from mobile payments. It’s a lot quicker than pulling a card from your wallet. As a result, more payments can be made in a shorter period of time. When it comes to customers, less time equals higher satisfaction. This will almost certainly result in improved customer service and increased loyalty.
That is a list of mobile marketing trends in 2021 that we have compiled.
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